Why It Is Necessary To Build Relationships In Order To Build Your Business

Attraction marketing these days is all about relationship building. Gone are the times when people would buy from you regardless if they knew or liked you or not. There are simply too many questionable people out there and too many new marketers (and not so new marketers) who have been caught out by them.

That's why the idea of attraction marketing has become so dominant, it's about creating relationships, giving something of yourself that is of value to others.

We all have something to offer, you only need to identify which of your skills you are most happy sharing and this will tell you which niche to focus on. Apart from anything else however, you need to build on your communication skills. A huge percentage of our personal communications are based on non-verbal aspects and these are almost totally absent or eliminated from written or audio communications.

It is extremely important to bear this in mind when you are looking at building relationships with your referrals.

You are never going to be able to delight everybody every time as that old saying goes, but you certainly can work hard on developing and showing (or being) yourself when you write to them.

Grow yourself by placing others first. Consider what it was that you wanted most when you were in their position and then share that with them (without cost, well at least in return only for their email address and maybe phone number lol).

Reveal yourself by learning to let your natural self shine through your writing, mean what you say, think it through and describe it in your own words, don't simply regurgitate what you read in the ads or what your most favourite guru has sent you. Share their expertise with your team by all means but make it clear where that is coming from if you are going to quote someone else verbatim and then back that up with your own reasons for thinking that particular communication is worthwhile so they still get an image of the real you.

Always include several alternate contact methods in your chats with your team so they can choose a method that suits them rather than be left only to the one that you choose.

Social networks and forums can be great ways to get yourself recognised and to build relationships with people that enable you both to choose if you would like to work together before you pitch each other (caveat: using a sledge hammer approach to promoting your opportunity ends up doing little more than sending you straight to someone's 'people you most want to avoid' list..)

You need to develop respect for yourself, (your brand), before you can attract the kind of people in who are going to work effectively with you, the more you give willingly and in advance, the less people request your time, reassurance and presence in order to find their own level of replication and duplication.

In summary then, the key to building relationships with your prospects is to develop your communication skills and to utilise to the utmost, the various technologies available to help you do this. Let yourself shine through so that people are able to relate to you on a personal level. Become someone that others want to be around because you have so much to give them, share willingly and gladly the skills that you have and never stop growing yourself. This way your brand will take care of itself and you will surely become an expert attraction marketer.

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